Yakima EXO Camp
Gear Carry and Storage Systems
Working side by side with the Yakima design and product leadership teams, we facilitated a series of Creative Workshops to explore new and innovative opportunity spaces for this Pacific Northwest icon. Following the collaborative sessions, our design team refined and visualized select core concepts for Yakima’s product teams. This approach empowered our clients to get early buy-in from buyers, allowing leadership to move forward with confidence, and providing focus for their internal design and engineering development process.
Co-Design Workshops
Customer Definition
Customer Journeys
Feature Definition
Industrial Design