Nike Amplify
Amplifying runners and walkers.We partnered Nike’s NSRL and AIC teams to test early prototypes with real runners and walkers to gather first impressions and understand how they saw themselves using a powered footwear system. This feedback was critical in gaining a better understanding of the target market and the potential use cases for such novel product. This early feedback helped us refine the ID and configuration.Qualitative Research (Co-Design)
Marketing Message Testing
Industrial Design
Model Making
Rapid prototyping
3D CAD Modeling
Color, Material, Finish Specification
Product Visualization
Synthesis video